Home > Who We Are
Who We Are
About Us
A Legacy of
Independent
Financial Advisory
Swell Financial Services was founded with the objective of providing independent, high-quality financial advisory services to Indian corporates. As a former SEBI Category IV Merchant Banker, the firm played an active role in India’s primary markets during its formative years.
Over time, Swell transitioned from short-term fund syndication and bill discounting to equity funding, structured debt, and strategic advisory mandates — reflecting the changing needs of Indian enterprises.
Vision
To be a trusted long-term financial partner enabling mid-market and large enterprises to navigate complex decisions and create enduring value across market cycles.
Mission
To deliver bespoke, execution-driven financial advisory aligned with client objectives through independent judgment, senior involvement, and disciplined transaction execution.
Values
Integrity, independence, confidentiality, and client-first execution guide every engagement, ensuring objective advice, discretion, and outcomes aligned with long-term stakeholder value.
35+ Years in Indian Capital Markets
- Former Category IV SEBI Registered Merchant Banker with extensive public issue experience (advisory & underwriting)
- Execution across equity and large debt transactions
- Experience across multiple market cycles and regulatory environments
Credentials Snapshot
35+ Years Capital Market Experience
Equity and large debt transactions
Senior-Promoter Led ExecutionDirect Involvement in every mandate
Core Strengths
Independent Conflict-free advisory
Selective mandate focus with disciplined execution approach
Deep Promoter Engagement
The Minds Behind the Mission
Led by industry veterans with a combined century of experience.
Dr. A S Durga Prasad
Chairman & Managing Director
CA CS Rathnakar Samavedam
Partner
Dr. Cherukuri Sai Tharun
Associate
Dr. A S Durga Prasad
Chairman & Managing Director
- 40+ years in infrastructure, capital markets & corporate finance
- Former Chairperson & Independent Director-NCC Ltd & NCL Industries
- Advised on 200+ equity & debt transactions
CA CS Rathnakar Samavedam
Partner
- 20+ years across venture capital, banking & corporate finance
- Investment Director – Hyderabad Angels Fund
- Startup ecosystem advisor at T-Hub
Dr. Cherukuri Sai Tharun
Associate
- 5+ years investment banking & startup advisory experience
- Executed hospital & healthcare transactions
- Experience in startup fundraising & debt syndication
- Focus on deal execution & transaction management